— UX Researcher & Strategist
Research for understanding/
informing decisions
Hi, I'm Arizona. I'm a researcher who helps product teams figure out what to build and why. I study how people behave, and translate that into decisions about what to build next so that teams can focus on exactly what their audience needs. Recent Work
-
Internal GenAI
What are the barriers to adoption of GenAI within Sanofi? Which are the “sticky” features that encourage GenAI adoption?
-
Redesigning Xfinity.com
How might we bring different business lines into the same design pattern?
-
Notifications
What notifications give investors the right information at the right moment, without adding noise?
-
Meeting Rooms
How might we provide better support to those using a conference room for the first time?
-
Insulin Timing
How we might help recently diagnosed T1D understand the importance of insulin timing?